Brand Officer – The Rufescent (UAE)
Full time @The Rufescent posted 3 weeks ago in Creative & Media , in Media Shortlist Email JobJob Detail
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Job ID 22797
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Career Level Others
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Experience 4 Years
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Industry Creative & Media > Media
Job Description
About Job
Location : UAE
Company : The Rufescent
Job description / Role
Employment: Full Time
The Branding Officer at The Blue Lotus will be the creative and strategic force behind the club’s brand identity. This role is responsible for crafting a visual and narrative presence that reflects the exclusivity, refinement, and prestige of the club. From content creation to PR coordination, the Branding Officer ensures that all internal and external communications align with the luxury tone and strategic goals of The Blue Lotus.
Key Responsibilities:
• Develop, implement, and manage consistent brand guidelines, tone of voice, and visual identity
• Lead design and content creation for social media, website, print materials, newsletters, and club communications
• Coordinate PR activities, including press releases, media outreach, interviews, and influencer campaigns
• Ensure brand alignment across all digital and offline channels, member experiences, and marketing campaigns
• Collaborate closely with the sales and events teams to develop compelling marketing materials and event branding
• Monitor engagement metrics and brand sentiment to continuously refine branding and content strategy
• Manage external vendors, creative partners, and media agencies when required
Requirements:
• Minimum 3 years of experience in branding, marketing, or communications, preferably within luxury, hospitality, or lifestyle sectors
• Strong portfolio demonstrating excellence in content creation, brand storytelling, and visual identity
• Proficiency in graphic design software (Adobe Creative Suite or similar), social media platforms, and digital marketing tools
• Excellent English communication skills — both written and verbal, with strong storytelling ability
• Ability to balance creativity with brand consistency and commercial goals
• Aesthetic sensibility aligned with high-end and luxury brand presentation
• Highly organized, detail-oriented, and deadline-driven
Preferred Qualifications:
• Experience in managing influencer partnerships or luxury brand collaborations
• Knowledge of SEO, social media analytics, and digital advertising tools
• Familiarity with CRM and content planning platforms (e.g., HubSpot, Later, Canva Pro)
Salary:
AED 7,000 to 8,000 per month inclusive of fixed allowances.
About the Company
The Rufescent is the first and the largest “Members Only Club Hotel” in the Middle East. With over 160,000 sqft of active lifestyle spaces, rooms, extensive F&B, Spa & Fitness with ‘instagrammable stunning view of the Dubai Landscape’, The Rufescent is geared up to be the lifestyle and business destination of New Dubai.
Aptly located at the ‘Head of JLT’, The Rufescent is conceptualised by lifelong business club members, local businessmen, bankers and successful entrepreneurs focussed on game changing business creations, bridging gaps and focussing on life and business needs of the most discerning clients.
Easy Apply
Source: Gulftalent.com, KerJob, The Rufescent
Required skills
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