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Digital Marketing Lead

Full time @First Abu Dhabi Bank posted 3 weeks ago in Creative & Media , in Media
  • United Arab Emirates View on Map
  • Post Date : August 7, 2025
  • Apply Before : February 24, 2026
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Job Detail

  • Job ID 22932
  • Career Level  Others
  • Experience  4 Years
  • Industry  Creative & Media > Media

Job Description

Job DetailsJob Location: Abu Dhabi, UAEIndustry: BankingFunction: Digital Marketing / SEOGender: AnyCandidate Nationality: AnyJob Type: Full-time Position OverviewAs the Digital Marketing Lead for FAB Digital, you will take full ownership of the customer acquisition funnel and performance campaigns for payit, FAB s innovative digital wallet. This is a unique opportunity to shape the growth strategy of one of the UAE s fastest-growing fintech products. You will be responsible for end-to-end digital marketing leadership setting the vision, running growth experiments, managing budgets, and leading execution across paid and organic channels. What You ll Do * Build and execute digital marketing strategies that drive user acquisition and engagement* Lead all paid and organic search campaigns (PPC, SEO, ASO) while optimizing for ROI* Design and run growth experiments, A/B tests, and conversion rate optimizations across funnels* Create and manage engaging content for lead generation, email marketing, and social media* Manage digital presence across Facebook, Twitter, Instagram, Snapchat, and 3rd party platforms* Optimize app store visibility and performance through ASO best practices* Analyze user behavior using Google Analytics and other tools to guide decisions* Track key performance indicators (KPIs) and continuously refine campaigns* Collaborate with product, design, and engineering teams to align digital strategies with platform enhancements* Stay on top of emerging trends in digital marketing, fintech growth, and automation tools Ideal Profile * 10+ years of hands-on experience in digital marketing, preferably in fintech or startups* Proven record of leading digital campaigns that scaled user bases or drove revenue* Deep understanding of growth hacking techniques and agile marketing frameworks* Data-driven mindset with advanced skills in analytics, reporting, and budget control* Comfortable with marketing automation tools, CRMs, and lean startup environments* Exceptional communication and copywriting skills* Independent thinker with strong decision-making capabilities and a self-starter attitude* Experience with ASO, SEO, and performance marketing platforms is essential, Naukrigulf, First Abu Dhabi Bank

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Creative Digital Lead Marketing Media

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