Marketing Director – Digital Healthcare – ManpowerGroup Middle East (UAE)
Full time @ManpowerGroup Middle East posted 4 weeks ago in Creative & Media , in Media Shortlist Email JobJob Detail
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Job ID 23445
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Career Level Others
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Experience 4 Years
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Industry Creative & Media > Media
Job Description
About Job
Location : UAE
Company : ManpowerGroup Middle East
Job description / Role
Employment: Full Time
Job description
The Marketing Director will lead the development and execution of marketing strategies to promote healthcare technology solutions, with a focus on data and AI-driven products. This role requires a seasoned marketing professional with expertise in B2B technology marketing and healthcare industry knowledge to drive brand awareness and demand generation. The Marketing Director will collaborate with product teams, sales, and executive leadership to position the organization as a leader in healthcare innovation in Abu Dhabi.
Key responsibilities
Develop and implement marketing strategies to promote data & AI solutions in the healthcare sector.
Lead brand positioning, content creation, and thought leadership initiatives to enhance market presence.
Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing, to drive lead generation.
Collaborate with product teams to create compelling messaging for healthcare interoperability, AI, and cloud-based solutions.
Conduct market research and competitive analysis to identify trends and opportunities in healthcare technology.
Drive event marketing, including trade shows, webinars, and industry conferences, to showcase solutions.
Develop metrics-driven marketing plans to measure campaign effectiveness and ROI.
Build and mentor a high-performing marketing team to execute strategic initiatives.
Ensure marketing materials comply with healthcare regulations and industry standards.
Partner with regional stakeholders to tailor marketing strategies for the Abu Dhabi market.
Required skills and experience
12+ years of experience in B2B marketing, with at least 5 years in a leadership role within the healthcare or technology sector.
Proven expertise in marketing data-driven and AI-powered solutions to healthcare organizations.
Strong knowledge of digital marketing tools (Google Analytics, HubSpot, Marketo) and campaign management platforms.
Familiarity with healthcare industry trends, regulations (HIPAA), and interoperability standards (FHIR, HL7).
Exceptional communication, storytelling, and presentation skills.
Experience managing cross-functional teams and external agencies.
Ability to translate technical concepts into compelling marketing narratives.
Preferred qualifications
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
Experience in healthcare technology marketing in the Middle East.
Familiarity with UAE-specific marketing regulations and cultural nuances.
Key deliverables
Comprehensive marketing strategy for healthcare data & AI solutions.
High-impact digital and event-based marketing campaigns.
Thought leadership content showcasing healthcare innovation.
Metrics-driven reports on campaign performance and ROI.
Regional marketing materials tailored for Abu Dhabi audiences.
Why join?
Be part of a flagship healthcare innovation transforming lives in Abu Dhabi.
Gain mentorship and exposure to cutting-edge technology in digital health.
About the Company
We lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.
ManpowerGroup powers the success of many of the world’s most dynamic organizations. We deliver innovative workforce solutions that enhance competitiveness, increase efficiency and spur productivity. Combining global reach with local expertise – 3600 offices in over 80 countries – we know the changing world of work and bring a deep understanding of the companies we work for and the industries we service.
ManpowerGroup entered the Middle East in December 2007 after acquiring local company Clarendon Parker, thus bringing 15 years in-depth local knowledge combined with a global footprint and industry shaping expertise and thought leadership. Manpower Middle East supports clients in the Middle East and North Africa regions. Our business is aligned to key skill specializations to ensure our clients requirements are met by expert and knowledgeable consultants that understand your industry and role requirement.
Our consultants are experts in finding the right talent across all industries in a broad-range of occupations including:
IT & Telecommunications
Engineering & Construction, Oil & Gas
Banking, Finance & Legal
Sales & Business Development
Marketing, Public Relations & Communications
Human Resources & Training
Customer & Support Services (Secretarial and Administrative)
Operational, Supply Chain & Logistics
Executive Recruitment
Emiratization Solutions
Recruitment Program Outsourcing Solutions
Managed Service Provider Solutions
Talent Based Outsourcing Solutions
Outsourced Staffing Solutions
Easy Apply
Source: Gulftalent.com, KerJob, ManpowerGroup Middle East
Required skills
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