Marketing Executive – 6 Months contract
Full time @Confidential Company posted 4 weeks ago in Creative & Media , in Media Shortlist Email JobJob Detail
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Job ID 23446
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Career Level Others
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Experience 4 Years
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Industry Creative & Media > Media
Job Description
Job Purpose:To assist the Marketing Directors and Managers in the implementation of the marketing sales plan and strategy in order to maximize business and revenue. The ideal candidate will have excellent communication, design, and writing skills, be highly organized, and have a strong interest in social and digital marketing.Key Responsibilities:Create and implement an integrated marketing strategy for the entire exhibition, including exhibitor, conference, and visitor campaigns.Proactively manage the database of existing exhibitions. Build up product knowledge of the virtual exhibitions.Generate and nurture new event leads and manage them within the CRM database.Content creation, including writing EDMs, newsletters, and social media. Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.Project management of each event to ensure it is planned and executed well.Ensure the show websites are fully up to date with the latest information in accordance with the campaign cycle.Supplier and cost management to outsource and monitor the entire budget, drop schedule, and media plan.Set up media deals with external organizations to ensure maximum exposure at the lowest cost to the show budgetMaintain active social media channels in line with market expectations, monitor engagement, and maximize conversion.Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails, etc.Analyse and report trends over time and use these insights to build more effective campaigns.Implement any other duties as assigned by the Department Head.As duties change, it will be reflected in the job description after discussions are held with the post holder in the yearly performance evaluations.Work as per instructions of the Marketing Manager whilst following the laid down policies and guidelines. Formal qualification in a business, and or marketing management degree or related disciplines, with a minimum of 2 years’ experience.At least 2 years’ relevant experience in an agency or in-house UAE/GCC experience preferred.Proven experience in the exhibitions industry is preferable for this role.Experience in developing and executing integrated campaigns. Strong Marketing experience with excellent interpersonal skills. Detail-oriented with a strong affinity for aesthetics, storytelling, and creative content principles.Fluent in English, articulate, creative, and compelling in written and verbal communication.Strategic, action-oriented, and data-driven; must be able to work in a fast-paced entrepreneurial organization.Energetic, vibrant, and confident outgoing personality, Naukrigulf, Confidential Company
Required skills
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