
Vice President – Casino Marketing Asia & Far East
Full time @Wynn Al Marjan Island posted 4 weeks ago in Marketing , in Sales & Marketing Shortlist Email JobJob Detail
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Job ID 24078
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Career Level Others
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Experience 3 Years
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Industry Sales & Marketing > Marketing
Job Description
About the Position: Wynn Al Marjan Island is currently seeking a Vice President Asia & Far East Marketing. The Vice President of Casino Marketing for the Asian and Far East Market is a senior executive position responsible for steering the casino s strategic marketing efforts to attract, engage, and expand a high-value clientele from major Asian regions, including China, Singapore, Japan, South Korea, and Southeast Asia. This leader must demonstrate a sophisticated understanding of Asian cultures, languages, gaming preferences, and international business practices. The VP is charged with both cultivating VIP relationships and ensuring luxury experiences, as well as managing diverse international teams and executing targeted growth strategies. The primary duties and responsibilities of this role are: Strategic Planning & Leadership: Develop and implement targeted marketing strategies to increase market share within key Asian and Far East regions VIP Player Development: Ensure all guest interactions are seamless and culturally attuned, guaranteeing an exceptional luxury experience for the Asian premium clientele International Team Management: Recruit, train, and manage international marketing teams and casino hosts situated in regional hubs (e.g., Macau, Hong Kong, Seoul, Tokyo) Market Penetration & Expansion: Representing the casino brand at global gaming expos, tourism boards, and hospitality summits to bolster market presence Revenue & Budget Management: Drive revenue growth by optimizing player acquisition and retention strategies tailored to Asian markets Compliance & Risk Management: Ensure all marketing initiatives adhere to diverse regional gaming laws, anti-money laundering (AML) regulations, and internal company standards. About You: The ideal candidate for this position will have the following experience and qualifications: Bachelor s degree in Marketing, Business Administration, or a related field (MBA preferred) At least 10 years of casino marketing experience, including a minimum of 5 years in a senior leadership role focused on Asian markets Fluency in Mandarin, Cantonese, or other major Asian languages is highly desirable Proven expertise in VIP marketing, junket partnerships, and high-level customer service delivery Deep familiarity with Asian cultural norms, gaming preferences, and business etiquette Flexible and willing to travel extensively throughout Asia and internationally as needed Background in major gaming hubs such as Macau, Manila, Singapore, or Las Vegas Established a network of VIP players and junket contacts, Naukrigulf, Wynn Al Marjan Island
Required skills
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